Executive Coaching Packages & Pricing 2025
The live WordPress article described three published tiers — Bronze, Silver, and Gold — as a way to talk about depth of work. This rebuild keeps that structure. It does not invent fees, retainers, or “typical market rates.”
Choose a package by the decision the coaching is for, not by how premium the name sounds.
How to read the three tiers
The original note described Bronze as a shorter engagement for leaders stepping into broader roles, Silver as a longer programme with more assessment and check-ins, and Gold as a C-suite partnership with heavier stakeholder work. Treat those as depth markers, not as a shop window.
If someone quotes a number before they can describe your decision, they are selling a calendar, not a coaching relationship. See Executive Coaching Pricing Calculator for the questions that belong in a proposal, and Request a Custom Executive Coaching Proposal when the work will not fit a tier.
Decision table
| Question | Bronze-shaped work | Silver-shaped work | Gold-shaped work |
|---|---|---|---|
| Whose decision is this? | A leader new to the chair or a first P&L | An established executive with a live transformation | CEO or C-suite work that touches the board |
| How long should the room last? | A defined season, often under a year | A longer arc with mid-point review | A partnership that can flex with the diary |
| Who else is in the system? | Light 360 or a small sponsor set | Broader stakeholder interviews | Board, chair, and team dynamics |
| What should you not buy? | A three-year “leadership journey” | A package that never names the KPI | Unlimited access without a brief |
None of those rows is a price. They are a way to refuse a package that is either too thin for the stakes or too heavy for the actual problem.
What this page will not do
It will not publish invented day rates. It will not claim a Bronze / Silver / Gold fee band. The live site used those names as editorial structure; this page keeps the names and drops the sales voice.
For senior-team scopes, read Leadership Coaching Packages for Senior Teams. For the difference between one-to-one and team work, see Board-Level Team Coaching for Growth.
Next step
Write the decision, the time box, and who must stay outside the room. Then continue the conversation on LinusMurphy.com or from Contact an Executive Coach Today.
