With this first post, we here at JLJ & Associates welcome you to our blog — The Executive Coaching Blog, which is the online destination we expect will evolve into a valuable resource for information about executive coaching and related topics for a sophisticated and thoughtful audience.
If you’re already familiar with JLJ, we think you’ll appreciate the fact that we now have a blog of our own… a place where we can demonstrate our commitment to and furthering of our craft, educate people pursuing answers and solutions to the often-confusing and misinformed marketplace for truly meaningful performance and coaching for C-Suite executives and their spouses. And by educate, we mean this:
There is so much confusion and conflicting information online about the time, cost, and manner associated with hiring an executive coach, that many C-Suite types and their spouses are understandably skeptical and misinformed about the process and benefit. At JLJ, we’re committed to helping prospective clients understand and resolve concerns about working with a coach before presenting a Statement of Work for the services we collectively agree they want and we can deliver. We work to help prospective clients take control of their coaching engagement and not just rely on us to tell them how their experience is going to be.
We need Qualified Coaches for the C-Suite and their Spouses
Many of our clients say they are actively seeking an alternative to the traditional performance or executive coach. And by ‘traditional,’ I mean someone with a turnkey coaching mentality and playbook who has lofty or delusional views of his or her craft. The ones I speak of are usually ‘certified’ by an organization you’ve never heard of, and they actively invest more time and resources in Internet-based marketing than they ever have in an actual board room or supporting the work of those of us who have and do work in the enterprise leadership ecosystem.
This disillusionment provides us with the opportunity to demonstrate how experience-based firms like JLJ and Associates are different from traditional coaching organizations — and by “different” we mean better and, in some cases, we mean a lot better!
Read our Blog
Over the weeks and months to come, we plan to publish blog posts of an interesting and informative nature on a variety of executive and spouse coaching topics, including:
- Insights, opinions, and positions on our craft
- Do’s and don’ts when seeking and hiring an executive coach
- Tips, tricks, strategies, and warnings for navigating and succeeding as the spouse of a C-Suite executive
- Information on new services we’ll be offering
- Profiles of our team members and trusted partners
- Coaching industry news affecting the C-Suite
We’ll be publishing posts once or twice a week, and we welcome comments, questions, and personal experiences shared through each post’s Comment area. In addition, we want to hear from you about what you’d like to see on our blog.
We believe our posts will spark your interest and make you want to make us a must-read when it comes to performance and executive coaching, which is why we’re offering to deliver blog post summaries right to your email inbox. To opt-in, enter your email address in the secure box at the top of the right-hand column you see on this page.
Again, thanks for stopping by. If you’d like to recommend a topic for us to blog about, please click on the “Comments” link below.